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Written Communication
When creating written communications work, be that a press release, feature article or blog post, it is important to understand the needs of your clients, the audience you're addressing and the purpose of your post. Getting the tone of your writing right is essential to creating any written work. Below are some examples of written communications and copy that I have created and been published.
During my placement with Big Cat PR Agency, I wrote a blog post for their client Absolutely Fitness on how to get back into the gym after a long break. Something I'm sure we've all struggled with! The aim of the post was to offer people some realistic tips while keeping the tone positive and encouraging.
Another task that I undertook at Big Cat was creating a Summer Cocktail Quiz for their client, Ember Inns. This entailed researching into cocktails and writing copy for the quiz. The client was very impressed with the work I produced and posted the quiz to their Facebook page which had 30k followers at the time.
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